Bespoke Market Intelligence and Research That Retains

Bespoke market intelligence and research is designed around a company’s specific decisions, audiences, and business goals rather than relying on generic industry reports. It can examine customer needs, retention risk, employee experience, market perceptions, or leadership assumptions. The output should provide evidence, context, and prioritized actions that help decision-makers respond to what stakeholders actually value.

Market research helps improve customer retention by identifying the factors that influence whether customers continue, reduce, or end their relationship with a business. It reveals gaps between internal assumptions and customer experience, uncovers unmet needs, and highlights accounts requiring attention. The Dunvegan Group uses predictive retention-focused research to help B2B teams prioritize actions before revenue is lost.

The Business Retention Index is The Dunvegan Group’s proprietary metric for predicting whether a customer is likely to remain with a company. Built on more than 25 years of research, it is designed to measure actual retention intent rather than recommendation alone. The methodology is positioned to predict customer retention with 90%+ accuracy, helping leaders focus on material account risk.

NPS® measures how likely someone is to recommend a company, which can be useful but does not necessarily indicate whether that customer will stay. The Business Retention Index focuses on predicted retention behavior: whether a customer is likely to continue the relationship. This distinction helps B2B organizations identify renewal risk and retention priorities that recommendation scores may not reveal.

An executive briefing combines leadership calibration, confidential customer dialogue, and Business Retention Index analysis. The process examines where leadership perception aligns with—or differs from—customer intent and experience. The Dunvegan Group then delivers a concise, executive-ready report with ranked priorities, including insight into high-value accounts that may be at renewal risk and recommended actions.

Yes. Employee retention and engagement research examines the difference between leadership’s view of workplace conditions and employees’ lived experience. By identifying engagement gaps early, organizations can address issues that contribute to turnover, protect institutional knowledge, and reduce the cost of replacing valued talent. The work applies The Platinum Rule® to help employers act on employee insight meaningfully.

Marketing research consulting can benefit large B2B corporations, small and mid-sized businesses, and start-ups that need clearer evidence for customer, employee, retention, or growth decisions. It is especially useful when leaders need to test assumptions, understand stakeholder priorities, or establish a reliable feedback system. The research approach can be tailored to the organization’s market, audiences, and strategic questions.

Yes. The Dunvegan Group serves clients across North America and around the world. Its B2B research and consulting services are built to support organizations of different sizes, from established corporations to smaller businesses and start-ups. Project design can be tailored to the organization’s stakeholder groups, business context, and the practical decisions leaders need to make from the findings.