Marketing Research
Full-service B2B marketing research combines proprietary processes, metrics, and software to uncover actionable customer insights that guide stronger growth decisions.
The Dunvegan Group helps B2B organizations turn customer and employee insight into stronger retention and sustainable growth. For leaders navigating New York City’s fast-moving, relationship-driven business environment, our proprietary research, metrics, and Platinum Rule® methodology reveal what stakeholders truly need—so you can protect valuable accounts, engage teams, and make confident strategic decisions.
Research-led B2B consulting that turns customer and employee insight into practical retention strategies.
Full-service B2B marketing research combines proprietary processes, metrics, and software to uncover actionable customer insights that guide stronger growth decisions.
Customer retention programs apply The Platinum Rule® to help B2B organizations understand customer needs, strengthen relationships, and reduce preventable account loss.
Employee retention programs help organizations gather and act on workforce insight, supporting engagement, preserving institutional knowledge, and reducing costly turnover.
Feedback programs create a precise, predictive signal about future customer behavior rather than relying only on a point-in-time satisfaction snapshot.
Executive briefings combine leadership calibration, confidential customer dialogue, and retention analysis into a focused report with ranked priority actions.
The proprietary Business Retention Index identifies whether customers are likely to stay, helping leaders spot high-value renewal risk before revenue erodes.
The Dunvegan Group gives B2B leaders more than a satisfaction score. Our consulting connects confidential stakeholder feedback with proprietary research methods, metrics, and software to clarify what drives loyalty, disengagement, and renewal risk. In New York City’s competitive B2B market, that clarity helps teams prioritize the relationships and improvements that matter most. The result is practical direction for retaining customers, engaging employees, and supporting measurable growth.
A research-led partner for B2B organizations focused on lasting stakeholder relationships.
Founded in 1987, the firm brings decades of perspective through changing markets and economic cycles.
Firm-developed processes, metrics, and software translate stakeholder feedback into focused, usable business direction.
The Platinum Rule® helps New York City B2B teams respond to customers and employees as individuals.
The firm supports corporations, smaller companies, and start-ups across North America and worldwide.
Experienced leadership grounded in customer-driven B2B research.
Founder
Anne Miner is the Founder of The Dunvegan Group, having established the firm in 1987 as a full-service marketing research consulting company. With 38 years of leadership experience, she has guided the firm through decades of shifting market dynamics, technological advances, and economic cycles, consistently keeping client success at the forefront. Anne is the driving force behind the company's proprietary Platinum Rule® methodology, which centers on treating customers and employees the way they want to be treated. Under her direction, The Dunvegan Group has developed its own proprietary processes, metrics, and software tailored specifically to B2B service delivery. Anne's vision and steady leadership have helped the firm grow from a single marketing research consultancy into a specialized B2B customer and employee retention consulting practice serving clients of all sizes across North America and worldwide.
A marketing consulting company helps organizations make better growth decisions through research, analysis, strategy, and action planning. The Dunvegan Group specializes in B2B customer and employee retention, using stakeholder feedback, proprietary metrics, and consulting to identify the factors influencing loyalty, engagement, and future behavior. The work helps leaders prioritize improvements that strengthen relationships and protect revenue.
Speak with our team about your B2B research priorities.
Nearly four decades of consulting leadership.
Built for stakeholder-driven retention strategy.
Customer and employee needs guide action.
Share your B2B retention challenge, and our team will help identify the research and consulting support that fits your goals.
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