Top Marketing Consultants in Atlanta, GA

A marketing consultant evaluates how an organization understands, reaches, and retains its market, then recommends actions based on evidence. The Dunvegan Group specializes in B2B research and retention consulting, using customer and employee feedback to identify gaps between leadership assumptions and stakeholder experience. The result is a prioritized strategy for improving relationships, reducing retention risk, and supporting growth.

Advertising consulting generally focuses on messaging, media, campaigns, and lead generation. Marketing research consulting focuses first on understanding the market, customers, and decision drivers behind those activities. The Dunvegan Group gathers and interprets stakeholder insight to help B2B organizations make better decisions about retention, customer experience, employee engagement, and the actions most likely to strengthen long-term business relationships.

The Business Retention Index is The Dunvegan Group’s proprietary metric for predicting whether a customer is likely to remain with a business. Developed through more than 25 years of research, it is designed to measure actual retention intent rather than recommendation likelihood alone. The methodology reports 90%+ predictive accuracy, helping leaders identify high-value relationships that may require attention.

B2B relationships often involve long sales cycles, multiple stakeholders, and significant account value, so a single lost customer can have a substantial impact. A well-designed feedback program captures a clearer signal about future behavior, not simply current satisfaction. It gives leadership an evidence-based way to spot concerns, understand expectations, and assign follow-up actions before a relationship deteriorates.

Yes. Employee retention research can reveal where leadership’s understanding of workplace conditions differs from employees’ lived experience. The Dunvegan Group applies its proprietary methodology and The Platinum Rule® to identify engagement gaps that may contribute to turnover. Addressing those gaps early can help organizations retain institutional knowledge, reduce replacement costs, and support a more responsive workplace culture.

An executive briefing combines leadership calibration, confidential customer dialogue, and Business Retention Index analysis. The process examines whether leadership perceptions align with customer intent and highlights the accounts or issues that deserve the most attention. Leaders receive a concise, executive-ready report with ranked priority actions, making it easier to focus resources where retention risk and revenue exposure are greatest.

Yes. The Dunvegan Group works with large B2B corporations as well as smaller companies and start-ups. The central objective is the same: help the organization understand what customers and employees need, then act on those insights. Engagements can apply the firm’s research, retention, feedback, and executive-briefing capabilities to the organization’s particular stage and business priorities.

Begin by defining the business question you need to answer, such as customer retention risk, account feedback, employee engagement, or market understanding. The Dunvegan Group can then determine which research and consulting approach best fits the objective. A focused conversation helps establish the relevant stakeholders, desired decisions, and the insights needed to create useful, prioritized next steps.