Executive Business Consulting Services

An executive consultant helps senior leaders evaluate important business challenges, interpret relevant evidence, and make more informed decisions. At The Dunvegan Group, executive consulting centers on customer and employee retention: identifying gaps between leadership assumptions and stakeholder experience, assessing risk, and prioritizing actions. Deliverables can include executive-ready findings, predictive retention measures, and practical recommendations for B2B organizations.

Executive briefings bring together leadership calibration, confidential customer dialogue, and Business Retention Index analysis. This approach helps leaders compare internal expectations with actual customer intent, identify high-value relationships that may be at risk, and focus attention on the most important next actions. The result is a concise, decision-ready view of retention priorities rather than a large volume of disconnected feedback.

The Business Retention Index is The Dunvegan Group’s proprietary metric for predicting customer retention. Built on more than 25 years of research, it is designed to measure whether a customer is likely to stay, not simply whether they would recommend a company. It offers a more actionable view of future relationship health than a satisfaction score alone.

Traditional satisfaction surveys generally capture how a customer feels at a particular moment. A feedback program designed for retention seeks a more precise signal about future behavior and the factors that influence it. The Dunvegan Group develops systems that help organizations gather, interpret, and act on customer insight so leaders can address issues before they affect important relationships.

Yes. Employee retention research examines where leadership’s view of workplace conditions differs from employees’ actual experience. The Dunvegan Group uses its Business Retention Index methodology and The Platinum Rule® philosophy to identify engagement gaps, inform retention strategies, and help organizations protect institutional knowledge. This work is relevant to larger B2B corporations, smaller businesses, and start-ups.

The Dunvegan Group works with Business-to-Business corporations, small and mid-sized businesses, and start-ups. Services are designed for organizations that want a clearer understanding of customer or employee needs and a practical path to improve retention. Engagements can support companies at different stages, from established enterprises managing key accounts to growing firms building stronger feedback practices.

The information depends on the service, but an engagement may include stakeholder feedback, leadership calibration, retention risk analysis, and prioritized recommendations. Executive briefings produce concise reports that highlight important gaps and action priorities. Feedback and research programs can provide an ongoing framework for understanding customer or employee behavior and evaluating whether retention initiatives are addressing the right issues.

The Platinum Rule® means treating other people the way they want to be treated. In consulting practice, that principle encourages leaders to look beyond internal assumptions and understand the needs, preferences, and experiences of customers and employees directly. The Dunvegan Group applies this philosophy alongside proprietary research methods to shape retention strategies that are informed by the people they are meant to serve.