Top Market Research Companies in New Jersey 2026

A B2B market research company gathers and interprets evidence about customers, employees, markets, and decision-making behavior. The work can include feedback programs, confidential interviews, retention analysis, and executive briefings. The goal is to replace internal assumptions with credible insight, so leaders can identify risks, prioritize investments, improve relationships, and make decisions that support sustainable growth.

NPS® measures a customer’s willingness to recommend a company, while the Business Retention Index is designed to assess whether a customer is likely to remain. The Dunvegan Group’s proprietary metric draws on more than 25 years of research and is positioned to predict retention with 90%+ accuracy. This distinction helps B2B teams focus on actual renewal risk rather than recommendation sentiment alone.

Executive Briefings bring together leadership calibration, confidential customer dialogue, and Business Retention Index analysis. The Dunvegan Group delivers an executive-ready report that highlights gaps between leadership perception and customer intent, identifies high-value accounts that may be at renewal risk, and ranks the actions leaders should address first. It is designed to support focused, informed decision-making.

Yes. Retention research identifies the reasons customers stay, hesitate, or consider leaving before lost revenue becomes visible. By examining customer intent and the gap between internal assumptions and customer experience, organizations can prioritize the relationships and issues that matter most. The Dunvegan Group uses customer feedback, retention metrics, and practical recommendations to help B2B teams act on those findings.

Employee retention research reveals where leadership’s view of workplace conditions differs from employees’ actual experience. Those gaps can point to issues affecting engagement, trust, and the likelihood of turnover. The Dunvegan Group applies proprietary methods and The Platinum Rule® to help organizations understand employee insights, protect institutional knowledge, and address concerns before valuable talent leaves.

The Dunvegan Group serves Business-to-Business corporations, small and mid-sized businesses, and start-ups. Its research and consulting services are built for organizations that want to better understand customers or employees and use that insight to improve retention. The firm supports clients across North America and worldwide, including businesses managing complex account relationships and changing market conditions.

Begin by defining the business decision the program needs to support, such as protecting key accounts, improving renewal outcomes, or understanding employee turnover. Identify the audiences to hear from, available account or workforce data, and the leaders who will act on findings. A strong program also sets clear expectations for confidentiality, reporting, follow-through, and how results will inform retention priorities.

The Dunvegan Group was founded in 1987 by Anne Miner and has provided marketing research consulting for 38 years. Throughout that time, the firm has adapted to changing markets, technological advances, and economic cycles. Its current B2B work combines full-service research consulting with proprietary processes, metrics, and software focused on customer and employee retention.