Executive Briefings
Align leadership perspectives with confidential customer dialogue and Business Retention Index analysis. Receive an executive-ready report that ranks actions and identifies high-value accounts facing genuine renewal risk.
The Dunvegan Group helps B2B organizations turn customer and employee insight into stronger retention strategies. Drawing on 38 years of research consulting, proprietary metrics, and The Platinum Rule® methodology, we identify the issues that matter most to the people behind your revenue and workforce. Gain a clearer view of risk, prioritize action, and build relationships that support sustainable growth.

Research-led B2B consulting that reveals retention risks and turns stakeholder insight into practical, prioritized action.
Align leadership perspectives with confidential customer dialogue and Business Retention Index analysis. Receive an executive-ready report that ranks actions and identifies high-value accounts facing genuine renewal risk.
Use a proprietary metric backed by more than 25 years of research to assess whether customers are likely to stay, going beyond satisfaction or recommendation scores alone.
Build customer feedback systems designed to surface a precise, predictive signal about future behavior—not simply a snapshot of how customers feel today.
Apply The Platinum Rule® and proprietary tools to understand employee needs, strengthen retention strategies, and help B2B organizations protect the people who sustain performance.
Access full-service marketing research consulting that helps corporations, smaller businesses, and start-ups uncover actionable customer insights that support confident growth decisions.
Reveal gaps between leadership assumptions and employees’ lived experience before they contribute to turnover, institutional knowledge loss, and the cost of replacing valued talent.
Enterprise decisions are stronger when they reflect what customers and employees are likely to do next. The Dunvegan Group combines research, proprietary processes, metrics, and software to expose the gaps between internal assumptions and stakeholder reality. Guided by The Platinum Rule® methodology, our consulting gives B2B teams a practical basis for protecting key accounts, improving employee retention, and focusing resources where they can make a meaningful difference.

A research-led partner for organizations ready to act on what customers and employees truly need.
Built on 38 years of B2B research consulting through changing markets, technologies, and economic cycles.
The Platinum Rule® centers strategies on how customers and employees want to be treated.
Proprietary metrics help identify retention risk before valuable customer relationships or talent are lost.
Supports corporations, smaller companies, and start-ups across North America and around the world.
Experienced, founder-led guidance for complex B2B retention decisions.

Founder
Anne Miner is the Founder of The Dunvegan Group, having established the firm in 1987 as a full-service marketing research consulting company. With 38 years of leadership experience, she has guided the firm through decades of shifting market dynamics, technological advances, and economic cycles, consistently keeping client success at the forefront. Anne is the driving force behind the company's proprietary Platinum Rule® methodology, which centers on treating customers and employees the way they want to be treated. Under her direction, The Dunvegan Group has developed its own proprietary processes, metrics, and software tailored specifically to B2B service delivery. Anne's vision and steady leadership have helped the firm grow from a single marketing research consultancy into a specialized B2B customer and employee retention consulting practice serving clients of all sizes across North America and worldwide.
Enterprise consulting services help organizations address complex business priorities with specialized research, analysis, and strategic guidance. At The Dunvegan Group, the focus is B2B customer and employee retention. Engagement research, feedback programs, executive briefings, and proprietary retention measurement help leaders understand stakeholder needs, identify risk, and prioritize actions that can strengthen important relationships and support growth.
Speak with our team about research-led strategies for stronger business relationships.
Customer- and employee-centered retention strategy framework.
Proprietary predictive customer retention measurement.
Research consulting experience since 1987.
Tell us about your customer or employee retention priorities. Our team will help identify the consulting approach best suited to your organization.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.