Market Research Company in Atlanta

A B2B market research company gathers and interprets customer, employee, and market feedback so leaders can make more informed decisions. The Dunvegan Group focuses on retention-focused insight, helping clients identify gaps between leadership assumptions and real stakeholder experiences. Findings are translated into practical priorities that can strengthen relationships, reduce avoidable churn, and support business growth.

NPS® measures a customer’s likelihood to recommend a company, while the Business Retention Index is designed to assess whether a customer is likely to stay. The Dunvegan Group’s proprietary metric is based on more than 25 years of research and is positioned to predict customer retention with 90%+ accuracy. It helps leaders focus on renewal intent rather than recommendation sentiment alone.

Executive Briefings combine leadership calibration, confidential customer dialogue, and Business Retention Index analysis. The result is a concise, executive-ready report that highlights gaps between internal perceptions and actual customer intent. Leaders receive ranked priority actions and clearer visibility into which high-value accounts may be at risk of nonrenewal before revenue is affected.

Yes. Retention research helps organizations understand why customers remain, what could cause them to leave, and which improvements matter most. The Dunvegan Group uses customer dialogue and proprietary measurement to identify actionable signals about future behavior. Teams can use these findings to prioritize account conversations, service changes, and relationship strategies before retention issues become revenue losses.

Yes. The Dunvegan Group conducts employee retention and engagement research for B2B organizations. This work uncovers where leadership’s view of workplace conditions differs from employees’ actual experience. Using Business Retention Index methodology and The Platinum Rule® philosophy, the research identifies engagement gaps that may contribute to turnover, helping organizations protect knowledge and reduce replacement costs.

The Dunvegan Group serves Business-to-Business corporations as well as small and mid-sized businesses and start-ups. Research and consulting can be tailored to organizations that need clearer customer insight, stronger customer retention strategies, or more effective employee retention programs. The firm’s proprietary processes, metrics, and software support B2B service delivery across different company sizes.

A satisfaction survey captures how someone feels at a particular moment. A predictive feedback program is designed to reveal signals about future behavior, including whether customers are likely to continue a relationship. The Dunvegan Group builds feedback systems that prioritize precise, decision-ready insight, helping leaders move beyond general sentiment and focus on retention-related actions.

Yes. While this page addresses organizations looking for a market research company in Atlanta, The Dunvegan Group serves clients across North America and around the world. The firm works with B2B companies of varying sizes, applying its proprietary research methods and retention consulting approach to customer and employee challenges in a range of markets.