Executive Briefings
Align leadership perspectives with confidential customer dialogue and Business Retention Index analysis. Receive an executive-ready report that ranks priority actions and identifies high-value accounts at genuine renewal risk.
The Dunvegan Group helps B2B organizations turn customer and employee insight into practical retention strategies. For Chicago companies navigating competitive markets, changing expectations, and complex stakeholder relationships, our proprietary research, metrics, and Platinum Rule® approach reveal what matters most—so leaders can protect key relationships, strengthen engagement, and make confident growth decisions.

Specialized B2B research and retention consulting built around actionable customer and employee insight.
Align leadership perspectives with confidential customer dialogue and Business Retention Index analysis. Receive an executive-ready report that ranks priority actions and identifies high-value accounts at genuine renewal risk.
Use a proprietary metric backed by more than 25 years of research to predict customer retention with 90%+ accuracy—focusing on whether customers will stay, not simply recommend.
Build feedback systems designed to produce a precise, predictive view of future customer behavior rather than a one-time satisfaction snapshot of how respondents feel today.
Strengthen B2B customer retention through full-service research consulting, proprietary processes, and The Platinum Rule®—helping teams act on what customers say they need.
Identify gaps between leadership’s view of workplace conditions and employees’ real experiences before disengagement and turnover put institutional knowledge and top talent at risk.
Gain actionable customer insights through full-service marketing research consulting tailored to B2B corporations, smaller companies, and start-ups pursuing informed, sustainable growth.
The Dunvegan Group equips B2B leaders with research that goes beyond surface-level satisfaction scores. Our proprietary methods, metrics, and software help Chicago organizations understand the customer and employee experiences that influence retention. Guided by The Platinum Rule®, we translate meaningful insight into clear priorities—supporting stronger relationships, reduced turnover risk, and growth decisions grounded in what stakeholders genuinely value.

A research-led partner for B2B organizations focused on meaningful retention and growth.
Founded in 1987, the firm brings decades of perspective across shifting markets and economic cycles.
Firm-developed processes, metrics, and software create focused insight for complex B2B retention decisions.
Our approach helps Chicago B2B teams respond to customers and employees on their terms.
We serve corporations, smaller businesses, and start-ups across North America and worldwide.
Experienced leadership focused on customer-driven B2B growth.

Founder
Anne Miner is the Founder of The Dunvegan Group, having established the firm in 1987 as a full-service marketing research consulting company. With 38 years of leadership experience, she has guided the firm through decades of shifting market dynamics, technological advances, and economic cycles, consistently keeping client success at the forefront. Anne is the driving force behind the company's proprietary Platinum Rule® methodology, which centers on treating customers and employees the way they want to be treated. Under her direction, The Dunvegan Group has developed its own proprietary processes, metrics, and software tailored specifically to B2B service delivery. Anne's vision and steady leadership have helped the firm grow from a single marketing research consultancy into a specialized B2B customer and employee retention consulting practice serving clients of all sizes across North America and worldwide.
A business consulting firm helps organizations assess challenges, clarify priorities, and implement better-informed strategies. The Dunvegan Group specializes in B2B customer and employee retention, using marketing research, feedback programs, executive briefings, and proprietary metrics to identify what stakeholders need. The work gives leaders a clearer basis for protecting valuable relationships, improving engagement, and pursuing growth.
Speak with our team about customer or employee insight needs.
B2B consulting experience since 1987.
Research tools tailored to retention.
Customer-driven relationship methodology.
Share your customer or employee retention challenge, and our team will help identify the right consulting conversation.
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To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.