Top Market Research Consulting Company

A market research consultant helps an organization gather, interpret, and act on information from customers, employees, and the market. The work can include interviews, feedback programs, retention measurement, and executive briefings. At The Dunvegan Group, consulting is focused on revealing gaps between internal assumptions and stakeholder intent, then prioritizing actions that support B2B customer and employee retention.

Market research consulting costs vary with the research scope, audience size, number of interviews or surveys, required analysis, and level of executive support. A focused feedback initiative differs substantially from a broader retention program involving multiple stakeholder groups. A well-defined business question, target audience, and desired decisions help determine an appropriate project scope and investment.

The Business Retention Index is The Dunvegan Group’s proprietary metric for predicting whether a customer is likely to stay. Built on more than 25 years of research, it is designed to measure retention intent rather than only willingness to recommend. This distinction helps B2B leaders identify high-value accounts that may require attention before revenue is lost.

An NPS® survey typically measures a customer’s willingness to recommend an organization, which can be useful but does not always indicate whether they will renew or remain loyal. Customer retention research examines the drivers of future behavior and relationship risk. The Business Retention Index is specifically intended to assess the likelihood that a customer will actually stay.

Yes. Employee retention research can identify where leadership’s view of workplace conditions differs from employees’ actual experiences. Understanding those gaps gives leaders a clearer basis for improving engagement and addressing factors that can lead to turnover. The Dunvegan Group applies its retention methodology and The Platinum Rule® philosophy to help B2B organizations respond to employee insights.

An executive briefing combines leadership calibration, confidential customer dialogue, and Business Retention Index analysis. The result is a concise report built for senior decision-makers, including ranked priority actions and visibility into which high-value accounts may be at renewal risk. It is designed to turn research findings into a focused discussion about where leadership attention can have the greatest impact.

Yes. The Dunvegan Group serves both Business-to-Business corporations and smaller organizations, including start-ups. Research and retention priorities can be adapted to the organization’s stage, stakeholder relationships, and business goals. Whether a company needs a more reliable customer feedback signal or insight into employee engagement, the focus remains on actionable findings and informed next steps.

The timeline depends on the project’s objective, stakeholder availability, research method, and reporting requirements. An executive-focused initiative with defined audiences may move differently than an ongoing feedback or retention program. Establishing the key decisions, participants, and desired deliverables at the outset creates a realistic research plan and helps ensure the final insight is timely and useful.