Revenue Growth Management Consulting Services

A revenue consultant helps an organization identify the factors that protect or limit revenue, then translates findings into practical priorities. At The Dunvegan Group, that work centers on B2B customer and employee retention: examining customer intent, feedback, leadership assumptions, and engagement gaps. The result is clearer direction on which relationships may be at risk and which actions deserve attention first.

Revenue growth management brings together insight and decision-making to improve the durability of revenue over time. In a B2B setting, this includes understanding why customers renew, where retention risk exists, and how employee experience can affect service delivery. The Dunvegan Group uses research, feedback programs, and proprietary retention measures to help leaders prioritize actions based on meaningful behavioral signals.

The Business Retention Index is designed to measure whether a customer is likely to stay, while NPS® focuses on whether a customer would recommend a company. The Dunvegan Group’s proprietary index is built on more than 25 years of research and predicts customer retention with 90%+ accuracy. This gives leadership a more direct signal for identifying renewal risk and protecting valuable accounts.

An executive briefing combines leadership calibration, confidential customer dialogue, and Business Retention Index analysis. The purpose is to compare internal assumptions with actual customer intent and identify gaps that could affect retention. Clients receive a concise, executive-ready report with ranked priority actions, including a clearer view of which high-value accounts may be at renewal risk before revenue erodes.

A well-designed feedback program can provide a more useful signal about future behavior than a traditional satisfaction survey alone. The Dunvegan Group develops systems intended to uncover what customers are likely to do, not simply how they feel at one moment. Those findings help B2B leaders recognize emerging concerns, understand customer priorities, and take targeted action before a relationship weakens.

Employee retention supports revenue by preserving institutional knowledge, continuity, and the ability to serve customers consistently. When experienced employees leave, organizations can face disruption and increased replacement costs. The Dunvegan Group’s employee retention research identifies where leadership perception differs from employees’ actual experience, helping organizations address engagement gaps before they contribute to costly turnover.

Yes. The Dunvegan Group serves large B2B corporations as well as smaller companies and start-ups. Its consulting approach uses proprietary processes, metrics, and software to help organizations better understand customers and employees, regardless of company size. Engagements can focus on customer retention, employee retention, marketing research, feedback programs, or executive-level insight into priority relationship risks.

Begin by identifying the business questions that matter most, such as renewal risk, customer feedback concerns, employee turnover, or uncertainty about leadership assumptions. Existing customer lists, account information, prior survey results, and internal retention data can provide useful context. The Dunvegan Group then applies its research approach to develop a clearer view of stakeholder experience and the actions most worth prioritizing.