Top Market Research Companies in Chicago

A B2B market research company gathers and interprets customer, employee, and market feedback to help leaders make better decisions. The work can identify changing expectations, measure relationship strength, uncover barriers to renewal, and reveal engagement concerns. The Dunvegan Group focuses on research that produces actionable retention priorities, so findings can inform account management, service delivery, employee strategy, and growth planning.

NPS® measures a customer’s likelihood to recommend a company, which can be useful as a sentiment indicator. The Business Retention Index is designed to assess whether a customer is likely to remain with a business. Developed through more than 25 years of research, it provides a predictive retention signal that helps B2B organizations identify accounts needing attention before revenue is lost.

Customer feedback programs create a consistent way to collect, analyze, and act on customer input over time. Rather than relying solely on a satisfaction snapshot, a well-designed program can identify the factors shaping future behavior. B2B teams use the results to prioritize improvements, strengthen key relationships, reduce renewal risk, and give leadership a clearer view of what customers need from the organization.

Yes. Retention research can show where a company’s assumptions about its customers differ from customers’ actual experiences and intentions. By identifying drivers of loyalty, frustration, and renewal risk, leaders can concentrate resources on the changes that matter most. The Dunvegan Group combines customer dialogue, proprietary measurement, and ranked priorities to help B2B organizations address issues before they affect valuable accounts.

Employee retention research identifies differences between leadership’s view of workplace conditions and employees’ real experience. It can highlight engagement gaps, communication problems, and factors that may lead valued employees to leave. With a clear understanding of these findings, organizations can improve their retention strategy, protect institutional knowledge, and reduce the disruption and expense associated with replacing experienced team members.

An executive briefing combines leadership calibration, confidential customer conversations, and Business Retention Index analysis. The process examines where internal assumptions align with—or diverge from—customer intent. Leaders receive a concise, executive-ready report that ranks priority actions and flags high-value accounts that may be at renewal risk. This makes it easier to move from research findings to accountable, focused follow-through.

Yes. The Dunvegan Group serves large B2B corporations as well as smaller businesses and start-ups. Research and retention needs vary by organization, but companies of all sizes benefit from understanding what customers and employees actually expect. The firm applies its proprietary processes, metrics, software, and Platinum Rule® methodology to help clients build practical strategies around the insights they receive.

Chicago companies should look for a partner with relevant B2B experience, a clear methodology, and an ability to translate findings into prioritized action. Ask how the firm measures retention risk, protects confidential feedback, and supports decision-making after results are delivered. The Dunvegan Group brings 38 years of research experience and proprietary retention-focused tools for organizations seeking more than a generic survey report.