Top Full-Service Market Research Company

A full-service market research company manages the research process from defining the business question through collecting insight, analyzing results, and presenting recommendations. The Dunvegan Group specializes in B2B customer and employee retention research, using proprietary processes, metrics, and software to uncover behavior, relationship risk, and opportunities for action. Services can include feedback programs, executive briefings, retention programs, and marketing research consulting.

NPS® measures willingness to recommend, while the Business Retention Index is designed to assess whether a customer is likely to remain. Built on more than 25 years of research, the proprietary index predicts customer retention with 90%+ accuracy. This helps B2B leaders focus on accounts with meaningful renewal risk instead of treating a general satisfaction or recommendation score as a complete retention forecast.

B2B corporations, small and mid-sized businesses, and start-ups can benefit when revenue depends on long-term customer relationships. Retention research is especially useful for organizations that need to prioritize key accounts, understand renewal risk, improve the customer experience, or align leadership assumptions with customer reality. The findings create a practical basis for relationship strategy and resource allocation.

An executive briefing combines leadership calibration, confidential customer dialogue, and Business Retention Index analysis. The result is a concise, executive-ready report that identifies gaps between internal perceptions and actual customer intent. It ranks the most important actions, highlights high-value accounts that may be at risk, and helps leaders address issues before they affect renewals or revenue.

Employee retention research identifies where leaders’ understanding of workplace conditions differs from employees’ lived experience. By finding engagement gaps early, an organization can address concerns before they contribute to departures. This supports efforts to retain institutional knowledge, reduce the cost of replacing talent, and build work practices informed by what employees say they need, using The Platinum Rule® approach.

An effective program is designed to generate a clear signal about future behavior, not just a one-time snapshot of satisfaction. It asks relevant questions, reaches the right stakeholders, analyzes patterns in context, and connects findings to accountable actions. The Dunvegan Group develops feedback programs that help B2B organizations understand the factors influencing retention and respond with focused improvements.

Yes. Research should reflect the organization’s stage, customer base, and decisions ahead. Start-ups may need to validate customer needs, identify early retention drivers, or establish a practical feedback system, while larger corporations may need account-risk prioritization across complex relationships. The Dunvegan Group serves both B2B corporations and smaller companies, including start-ups, with tailored research and consulting support.

Getting started begins with clarifying the business outcome you want to improve, such as customer retention, employee engagement, account renewal visibility, or market understanding. The Dunvegan Group can then determine the appropriate combination of research consulting, feedback programs, executive briefing support, or retention analysis. The objective is to create usable insight that leaders can translate into prioritized action.